Search engine optimization (SEO) is the practice of optimizing a website to appeal to search engines. This is done through a variety of ranking factors such as contextual formatting, linking structure, and layout. The difference between an optimized site and one that isn’t can be seen from page 1 to 15 on any major search engine. A well optimized site will more easily outshine others, requiring less investment toward marketing to rank as effectively.

Website Analysis

Your website is the outlet for your message. Ensure factors have been considered on-site to excel. My website analysis includes recommendations for increasing your websites effectiveness through aspects of coding, organization, structure and presentation. Each website analysis is custom written for each website. This detailed report will carefully consider your goals, target market and purpose.

SEO Plan Execution

After a website analysis, clients are given a devised SEO plan for their website. These plans are researched to give your site an informed edge against the competition, and sustain long-term results. A solid SEO plan executed properly will minimize recurring costs of marketing a website.

Major Search Engines

Accepted leading search engines are Google, Yahoo, and Bing (MSN) respectively. There are countless other search engines out there, but focusing on these three (Google most importantly) is the way to go. Fully featured tools are available to enhance the webmaster experience by Google Labs and Yahoo.

Every project is different. For a custom quote for your web development project, contact me.