The files and data that are your website are hosted on a server. This server is connected to by Internet Protocols or IPs. Every computer on connected to the public Internet has a unique IP, typically looking like this: 758.71.35.420 As you can see an IP address is communicated with sets of numbers seperated by decimals. IPs are separated onto different blocks, designated by their hosting provider. Class C IP Address There are five classes of IP ranges. Class A, B, C, D and E. Each class allows for a different range of IP addresses. The sets of numbers in an IP, are split into two sections: Net and...

“SEO Book is a leading SEO blog by Aaron Wall covering the search space. It offers marketing tips, search analysis, and whatever random rants come to mind. The first version of my popular SEO Book came out in December of 2003. I have probably revised it about 50 times since then. Balancing answering emails, blogging, reading blogs and forums, buying and developing sites, working for a couple customers, and running this site is pretty hard – especially with only a couple employees. In the past SEO Book was more about posting search news, but since the market has got so saturated on that...

Importance of Building Quality Links All the content in the world will not rank your website if you don’t have quality back links pointing to your site. Building back links and staying afloat of competition is an on-going effort. Generally sites in the top 10 for competitive terms will have thousands, sometimes tens or hundreds of thousands of links pointing to their site. Links that best help your site would be .edu, .org, and .gov if you can find them. Factors to consider in persuing a link on someone’s site is the age of the domain, links pointing to their site, and the Google PageRank...

Pinging is a way of letting search engines know about new content on your website. It’s a great way to bring some attention to new information, and help reinvigorate old information with repinging. How to Ping with WordPress Using WordPress, each time you post an article or page your site will ping a small list of default sites. You can later go back to older articles and reping them.  The more sites you ping to the merrier, so add the following… Pinging Additional Sites You can add more sites to be pinged through your Admin menu under Options and Writing. Simply add the new sites you want...

Search Engine Optimization and URL Structure The address of your site is important, for both users and search engines. Search engines will read ‘-’ between words as a seperation of the words. Instead of using ‘_’ or other characters, format your pages like website-name.com instead of website_name.com. Characters other than _ will not be parsed correctly with search engines. Depending on how your website is set up, be it pure HTML or WordPress you may have to do some work on your addresses. WordPress by default will list your posts and pages as p?id=##. Change WordPress...