Benefits of a DMOZ Listing

Marketing your website on the Internet can be difficult. Sites that are higher in search engine results generally have more links, or better links. Quality links can cost money, and a lot of links can take a lot of time to build. A good search engine marketing campaign will mix both aspects of linking.

Before reading more, see DMOZ for yourself here.

Better Links

You can submit to directories and exchange links with websites all day, but what’s really important is quality links. Quality links are links that are relevant to your site and have some authority in the eyes of search engines. Your site can easily catch up to speed in the advertising game by obtaining better links, rather than more links. Needless to say, a directory sponsored by AOL made by Google is a quality incoming link to your site.

More Links

There are countless directories on the Internet. A lot of them start up and do not have any websites to list. In effort to build their directory listings up, they pull from the DMOZ directory. This means that if you are listed in DMOZ you are likely to become listed in many other new directories.

Be Patient

Submitting to DMOZ doesn’t mean you’ll get the listing. Since DMOZ is such a quality directory, a lot of people are submitting their sites. With so many submissions, it takes time for the editors to review and approve your site. Even hearing back about your listing can take months, so be patient before resubmitting your site.

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Advice from a DMOZ Editor

In my spare time I am an editor for a category on DMOZ. Here are a few quick tips for bettering your chances of getting approved:
Be sure you have submitted to the appropriate category.
There are a lot of categories on DMOZ. Make sure you find the category that is most appropriate for your submission.

Polish your title and description before submitting.
It’s easy to overstuff the title and description of your description. Avoid overuse of keywords, and do not repeat your title in the description. You’ll also notice all sites listed are a certain perspective.

Submit once, and only once.
Editors have so many sites to go through, if we see your site more than once consider yourself done for. Also, don’t submit the same site with different domains.

There is a lot of speculation, but tests prove DMOZ listings to be one of the most effective methods of search engine marketing. Utilize the above tips and submit your site!